Jovie Goat Stage 1 (0-6 months)


***NOTE: Jovie formula comes in an 800g tin. These tins and lids can easily dent or crack during transit and handling by the mail carriers. While the dents may look slightly unpleasant, they do not at all harm the formula, and it is still 100% safe to use so long as the seal is intact. We do NOT offer refunds or replacements on dented cans or cracked lids, and we hope you can understand that while we do our best to protect and pad each order, it still happens sometimes. Your understanding with this is greatly appreciated.***


Why parents love Jovie Goat:

• Full fat organic goat milk

• Unique proteins that promotes easy digestion

• No artificial preservatives, chemicals, flavors, or colors

• Non-GMO

• No Maltodextrin or Palm Oil

• Contain 

important prebiotic fibre GOS

• Contains DHA & AA

• Chemical-free agriculture and manufacturing

• Certified organic to European standards (which are stricter than in the US)

• Contains 800g of formula powder. Should make about 180oz formula.


Jovie Goat is a fully organic, nutritionally complete, delicious and gentle infant formula that is suitable for babies for babies with cow’s milk protein sensitivity and 

gastrointestinal issues, 

from birth and onward.

The formula

include as much goat milk fat as possible because of the inherent benefits of the whole goat milk.  

This formula contains GOS, which is an important prebiotic fibre that promotes the growth of the beneficial bifidobacteria in the large intestine. GOS has been associated with improving bowel function and stool consistency, and positively influencing the development of the immune system. 

It also contains DHA and ALA, which are omega-3 and omega-6 long chain polyunsaturated fatty acids to

support infant brain and eye development encouraging cognitive function and visual acuity.

With nutrient-rich goat milk as the main ingredient, Jovie doesn’t rely on additives like palm oil or maltodextrin to provide a complete formula.

Jovie’s formula is EU-certified organic, meaning it's been holistically produced at animal welfare-conscious farms without the use of pesticides, herbicides, chemicals, or GMOs. 

1. Boil fresh drinking water and cool down to approx. 40°-50° C / 104-122° F.

2. Pour in the amount of this previously boiled water into a clean and sterilized bottle.

3. Using the scoop provided with your box of formula, add the correct number of leveled scoops of powder:

One [1] scoop of formula to every one [1] fl ounce of water

4. Gently swirl the bottle or stir with a folk to minimize air bubbles.

5. Cool to drinking temperature (approximately 98 degrees Fahrenheit or ~ 37 °C).

**Only for ANTI REFLUX: After preparation, let the bottle sit for 7 minutes to allow it to thicken.

ORGANIC WHOLE GOAT MILK POWDER*; ORGANIC Lactose (Milk*); ORGANIC Vegetable Oils (ORGANIC Sunflower Oil, ORGANIC Rapeseed Oil); ORGANIC Galacto-Oligosaccharides (GOS) (Milk*); Docosahexaenoic Acid Rich Oil (DHA) (Fish*); Arachidonic Acid Rich Oil (AA); MINERALS (Calcium Carbonate, Sodium Citrate, Magnesium Chloride, Sodium Chloride, Ferrous Lactate, Zinc Sulphate, Copper Sulphate, Manganese Sulphate, Potassium Iodide, Sodium Selenite); VITAMINS (Ascorbic Acid, Dl-Alpha-Tocopheryl Acetate, Cholecalciferol, Retinol Acetate, Niacinamide, Calcium-D-Pantothenate, Thiamine Hydrochloride, Pyridoxine Hydrochloride, Folic Acid, Riboflavin, Phytomenadione, Biotin, Cobalamine); L-Choline Bitartrate; L-Cystine; L-Tryptophan; L-Tyrosine; Inositol; L-Carnitine L-Tartrate.


Customer Reviews

Based on 7 reviews
Shelly L.
Amazing Customer Service

This is a wonderful company, and Rachel is so incredibly nice!! I wanted to get my baby boy the best formula I could and I’m so happy this family business helps me do that. I was breastfeeding and nervous some issues might come up moving to formula at 8 months, but he transitioned beautifully to Jovie with no issues!

Ivy Souza
Little bunny approved!

We fought with gastro issues and feeding tubes from the very start. We had been on Kendamil goat and recently switched to Jovie because of a decrease in appetite. She eats more of the Jovie (oz wise) and seems to enjoy the taste more. She is currently having less reflux already and less gas pains. So happy to have switched and this company is fast and FRIENDLY. They 100% have our business :)

Jess M.
Amazing formula!

We recently tried Jovie Goat formula. It smelled so fresh and amazing and tasted creamy and delish, our baby loved to feed! While it didn't work for us currently with his issues, we hope to circle back to it! It's one of the best, most wholesome formulas. Shipping was fast and product was perfect! HHH is always giving the best for their customers!

Allie P.
Best Customer Service!

The customer service from HippHolleHouston is out of this world! I place my order and have it within a few days. I have also reached out with questions when I switched to Jovie formula and got a response immediately. My son was on a different formula previously after I stopped breastfeeding and you could just tell he didnt love the formula. I switched to Jovie and he loves this formula and it has been very gentle on his stomach! Highly recommend Jovie!

Harold L.

My wife and I are so grateful for this family business for making it possible to obtain this formula for our newborn son. My son is premature and my wife needed to unexpectedly supplement breastfeeding with formula. One of our concerns were making sure our son received a quality formula and the U.S. formulas are not to our standard at all. My wife stumbled upon this family business while searching online and the customer service is exceptional. Our son is thriving and we couldn’t be happier!