Meet Our Family

"We all know the importance of nourishment, especially in the early months of baby life. Naturally, breast milk is the best source of nutrition for babies. But when breastfeeding isn't option, parents will begin to search for the best alternative for their little ones. We all want to ensure that our babies are receiving the healthiest and most nutritionist formulas".

I'm Rachel. When we had our son, Aiden, I was able to breastfeed for 3 months (he's turning 1 year old this Sept!) but then my supply dropped and I was unable to provide enough for my hungry and growing baby. We started supplement him with US formula, but the more we learned about the ingredient in the formula, the more we were afraid of giving it to him. We just don't feel right feeding our baby the formula that has yucky ingredients like corn syrup, preservatives, GMOs, milk from cows that were given antibiotics or injected with growth hormones, and that’s just to name a few. So we began scouring the internet, doing research, joining different parent groups; And thankfully, we came across the article about European baby formula. After learning the difference in ingredients, farming practices between European and US formulas and reading all the stories from other parents who made a switch for their little ones, we know this is the formula for our baby. Not only it provides the best nutrition and clean ingredients but also gives us the confident in feeding our baby. Our son is thriving on this wholesome formula, he rarely has any skin rash, neither constipation nor being fussy as much as before.

Unlike US formula which can be easily bought in any store, European formulas are not very accessible, let alone waiting on the shipping (Which take sometimes 1-2 weeks). In the beginning, we ordered in bulk from our trusted distributor in German and shared it with our friends and family. Then, we decided to start HippHolleHouston to make buying organic formula from Europe more convenient and accessible, especially for parents in Houston and it's surrounding areas.

Parenthood is a busy, never-ending list of demands including everything from sleepless night, diaper changes and dinner-making, to errand-running. We want to make things easier for you. We offer same day in store pick up. You should never be worried when your baby's formula run low and the next delivery most likely wouldn't make it on time.

You can always reach me directly at: